The iGaming industry gathered in London on 1–2 July 2026 for iGB L!VE 2026, one of the year’s biggest B2B gaming exhibitions. Hosted at ExCeL London, the event brought together operators, game providers, affiliates, payment companies, and technology suppliers from around the world.
Several announcements and discussions stood out during the two-day exhibition. Here are the four biggest highlights from iGB L!VE London 2026.
1. AI and Player Engagement Took Center Stage
Artificial intelligence was one of the most discussed topics at the event. Companies including SOFTSWISS, EveryMatrix, Optimove, and Fast Track showcased AI-powered solutions designed to improve player retention, customer support, marketing automation, and responsible gaming.
Operators showed growing interest in using AI to personalize player experiences while maintaining compliance with evolving regulations. Many experts agreed that AI is becoming an essential part of modern iGaming operations rather than an optional feature.
2. Leading Game Providers Unveiled New Content
The exhibition floor featured new casino games, promotional tools, and engagement mechanics from major suppliers. Companies such as Pragmatic Play, Play’n GO, Relax Gaming, BGaming, Evolution, Spribe, and Gamzix presented fresh game portfolios and product updates.Upcoming game providers like GameTimeTec and Zillion Games also attracted attention at the event, showcasing fresh game portfolios and innovative concepts designed for today’s players.
Crash games, Hold & Win mechanics, branded slots, and multiplayer experiences continued to attract strong attention. Providers also highlighted mobile-first development and faster content delivery for regulated markets.
3. Payment and Compliance Innovation Remained a Priority
Payment technology was another major focus throughout the event. Providers including Paysecure, Trustly, Nuvei, and Paysafe demonstrated solutions that simplify deposits, withdrawals, identity verification, and fraud prevention.
At the same time, compliance specialists discussed changing regulations across Europe and Latin America. Responsible gaming tools, player verification, and anti-money laundering technologies remained key topics for operators preparing for future market expansion.
4. Partnerships and Global Expansion Dominated Business Meetings
Beyond product launches, iGB L!VE 2026 served as a networking hub for the global industry. Companies including BetConstruct, Digitain, Soft2Bet, GR8 Tech, Slotegrator, and SOFTSWISS met with operators and affiliates to explore new commercial opportunities.
Many discussions focused on entering regulated markets, strengthening affiliate partnerships, and expanding sportsbook and casino offerings. Industry professionals described the event as an important platform for building long-term business relationships.
Looking Ahead
iGB L!VE London 2026 demonstrated that innovation, regulation, and collaboration continue to drive the iGaming industry forward. From AI-powered platforms to advanced payment solutions and fresh casino content, the exhibition reflected the technologies and partnerships expected to influence the market throughout the remainder of 2026.